How To Choose The Right Wharf Cartage Company When Importing Goods

When importing products, you need to have a good wharf cartage company. Without a wharf cartage company, you will have problems transporting your goods from the wharf to your business premises. There are a number of points that you should consider when looking for the right wharf cartage company.

Compliance To Safety And Transport Regulations

All countries have safety regulations and transport regulations when it comes to the importing of products. The wharf cartage company that you use will need to be aware of these regulations and comply with them. Compliance with the regulations will reduce the risks that your products face when being transported.

Compliance with the regulations will also ensure that the company knows about the import taxes and paperwork which needs to be completed. If you are importing goods for the first time, your wharf cartage company should be able to help you complete all the necessary paperwork. Of course, you should not rely solely on the company to know the regulations as you will be liable for this.

Scheduling Flexibility

Once you have verified that the company you want to work with complies with regulations, you need to consider their scheduling flexibility. You need to use a company that offers flexibility so you can get your imported products when you want them. Having a company that has set times for delivery or pickup could add to your stress levels.

Proactive Communication

Communication is essential when you import products and you need to use a wharf cartage company that is proactive. You should be able to easily contact the customer services department of the company and get up to date information about your container. To determine the communication of the company, you need to take note of how long they take to respond to your communication and how easily you can get in touch with them.

The Costing

When you look at working with any company, you need to consider the total costs of using them. You need to consider how demurrage costs are controlled as well the container weight verification which is a legal requirement for importing. There are other costs that you need to take into account such as the costs of transport from the wharf and how this will be done.

Some companies will offer overnight container deliveries, but this will generally cost you more. 24-hour fleets are something that many businesses look for in a wharf cartage company, but it might not be something that will benefit your business. There are also administration costs that you have to take into account and ensure that you know what the costs of using the company will cover.

Choosing the right wharf cartage company is important when you import products. You need to look for a company that offers you proactive communication, effective costing, flexible scheduling and compliance to the transport regulations of your country. All of these factors should suit your business and your needs.


Consider Renting Rather Than Buying Your Transport Equipment

If you have a business which needs transport equipment, you will be faced with two options. The first is to buy the transport equipment and the second is to rent it. Many business owners assume that purchasing their equipment is the best option, but this is not always the case. There are many reasons why renting your transport equipment is better than buying and you need to know what these are to make an informed decision.

The Costs

The primary reason why you should rent your equipment is the costs. Transport equipment can be very expensive depending on the specs and the type of equipment you need. The high costs are something that many new, small and medium-sized businesses will not be able to carry. If you do not have the capital to pay for the equipment, renting would be the best option.

When you rent your transport equipment, you will be paying either a monthly fee or a fee for the days that you need the equipment. This will be easier for most businesses to handle and you will not have to worry about your assets standing when you are not using them.

Higher Standards Of Equipment

The equipment that you are able to buy will generally not be the top of the range unless you have a lot of starting capital. This means that your purchased transport equipment may not be the best for your business. When you rent the equipment, you can get the top of the range without too much effort. Of course, when you rent the top of the range equipment, you will need to pay a higher rental fee, but this will not be close to the price of the equipment if you purchased it outright.

Taxable Income Deduction

In many countries, when you rent or lease your business equipment you will be able to deduct the costs from your taxable income. This will lower the amount of tax that you need to pay. This is something that you will generally not be able to do with purchased equipment as this is seen as an asset of your business.

No Breakdown Risks

Transport equipment comes with the risks of breakdown and this will cost you more to cover. This is not something that you have to worry about when you rent the equipment. This is due to the fact that the rental company will carry these risks. If the equipment breaks down, you will need to contact the rental company and they will have to sort out the repairs.

Of course, when it comes to these risks, you need to read the terms of the rental agreement. There are times when you might be liable for some costs depending on why the equipment has failed.

There are many reasons why you should look at renting your transport equipment instead of buying it outright. The lower costs are the greatest reason with the higher standard of equipment being a close second.


4 digital marketing tactics you should use for local reach

Reaching local market is a great way to boost revenue. Here are four ways you can improve your local marketing strategy and find your target customers.

Find local partnerships

You should work with nonprofit organizations that can reach more potential customers. Local partnerships provide excellent reach that is not possible with any ad campaign. You can sponsor weekend concerts or do partnerships with farmers’ market or film festivals. These local partnerships provide social media mentions, email newsletter mentions, and website mentions. So, you should find partnerships that provide digital benefits as well.

Involve local bloggers

Blogger engagement includes sponsored posts, product reviews, and conversations. You should find bloggers in your target market and settle on some mutually beneficial marketing campaigns. You can give the bloggers tickets to local events. So, the bloggers will write about your brand.

Develop local PR connections


You should get the attention of the local press. You can develop brand story related to the specific region. Things like reasons why you ae here, what needs your brand can meet in this community, etc. should be considered.

Donate to local nonprofit organizations

You should donate a percentage of your local purchases to local nonprofit organizations. There are apps available that help to collect donations for a certain amount of fee.

These local digital marketing strategies are very helpful in reaching potential customers. You should use these strategies to increase your reach and bring more revenue for your company.  


3 ways you can give personalized experience to your customers

It is very hard to satisfy a customer. One thing all customers have in common is that they prefer personalization. Personalization makes shopping very convenient for the customers. Here are the best ways you can give a personalized experience to your customers.

Go beyond mass production

In the case of some products and services, mass production is not a good thing. People want personalization. People perceive these items to have more value, for example, jewelry. Companies selling jewelry often allow the customer’s design custom pieces. This makes these companies stand out from the rest.

Provide rewards program

Customer loyalty or rewards program is very effective. Amazon, for example,e started the Prime membership services a few years back. It is a loyalty program where customers get free shipping or free streaming of music, etc. Frequent flyer program in airlines is also a loyalty program.

Personalize email correspondence

You should personalize your emails. There are many advanced email marketing service available that has many built-in features to send personalized emails. You should be careful in including the details. You should not use any personal financial information. The customers should not feel like they have been exposed.

You should put your customers first. You should try to give value to customers through your products or services. Even if it costs you up front, it will provide great customer satisfaction and a greater percentage of repeat sales. So, you must try to give personalized experience to your customers all the time.


Top 5 e-commerce website design trends you should follow

The world of e-commerce changes very frequently. Consumers always look for user-friendly website designs. They want sites that will let them search for the product they want and check out fast. Here are some e-commerce trends that you should follow.

Material Design

It is a content-focused style that was released by Google in 2014. This design has been later adopted by many e-Commerce companies. The design has a minimalistic appearance. It uses shadow effects and concepts of depth and motion. This design will keep your user engaged for long hours with your site.

Responsive Design

People now shop on multiple screens, like TVs, mobile, tablets, etc. So, it is essential for websites to be responsive. Companies should design the site for large screens and optimize it for the small screens like mobile and tablets.

Great animations

Animation can connect you with the users easily. It will give the users a more enjoyable shopping experience. Customers will feel great if you can use the right animation at the right time and place. You can include things like button spins, icon rotation, loading bars, etc. These will create a long lasting image in the customers’ mind.

Large Backgrounds

Now the trend is to have large backgrounds. If you have large product photos, it will be more appealing to the customers. It also gives a very professional look to the site.  It comes to the customers to place an order when they enter the site.


Storytelling will give you an extra edge over the others. Customers enjoy listening to stories. It is a great way to stand out from the crowd. You should have great interface design to attract the users.

These are the latest trends of e-commerce sites. You should develop your site according to these trends to keep up with the competition. These trends will help you get more customers to your e-commerce site.