What To Look For In A Good Commercial Landscaper

Hiring a commercial landscaper isn’t a difficult task, provided that you know what to look for in a good contractor. There are many types of landscapers, so you need to find one who has a wealth of experience with your specific type of project. Once you narrow down your list of potential contractors, you should start assessing their skills and capabilities, in order to find the one that best suits your needs.

A good commercial landscaper should have enough experience and a solid work portfolio to show you. Besides, they should have all needed licenses and certifications required to do this job. All these things are very easy to check. Most landscaping companies have presentation websites where they showcase their best work, their current projects and perhaps some client testimonials. This information should help you gain a better understanding of the ability of a certain commercial landscaper to help you with your project.

The landscaper should know the basic principles of designing a landscape in such a way that it looks great all year round. This means they have to know how to mix and match plants, rocks, ponds and other design elements for creating a landscape able to attract looks regardless the season of the year. In addition, the best experts in commercial landscape design know that low maintenance is one of the keys to enjoying their work for a very long time. Building managers and business owners are usually too busy to bother with the regular maintenance of this space. While they would surely pay someone to cater to the plants, they would be happier if they didn’t need to increase their expenses that much by hiring a permanent gardener.

The best landscaping professional should also be able to understand the specific of your business and the profile of your customers. He or she should know how to make your building fit into the overall look and feel of the surroundings, thus making your business memorable. A high-end landscape design is always going to impress potential clients coming to your business headquarters for the first time. You have only one chance to make a positive first impression, so you need to make sure your landscaper understands how to add value to your business by choosing the right features.

Last but not least, great landscapers would have happy clients who would be willing to endorse the quality of their services. By asking all contractors on your shortlist to provide you a few references of their clients, you can find out immediately whether these professionals know how to listen and how to implement what they hear in their work. Good communication between you and the landscaping company is mandatory for the success of your project, whether you’re creating your landscape from scratch or you’re only improving something that’s already there.

By taking all the above into consideration when you search for the best service provider, you are surely going to make the best choice right off the bat. This will save you a lot of trouble along the way.


Online Vs Offline Marketing- Which One Should You Focus On?

Everyone wants to win in this world. Everyone wants to pick the right business opportunities, the right partners and for those who market products and services, the right strategy.

A part of choosing the right business marketing strategy is finding out where you’re going to do the marketing(either online or offline). You have to figure out whether your audience is mostly online or offline. The ideal venue usually depends on the business or product, but the answer for most cases is usually both. As such, you need to balance the benefits of both online and offline marketing in order to create an ideal strategy.

The internet currently reaches over 40% of the world’s population, and the numbers will continue to rise, given the innovation, advancement and growth in the information industry. Research shows that people will research a product or a company they have seen online, but over 70% of those will purchase the product offline.

Now that we have seen how many people have access to the internet in relation to the global population, let us now look at the benefits of both online and offline marketing and which one you should focus on.

The Pros of Online Marketing

One of the primary benefits of marketing online is that you can easily make changes to your advertising. There’s an array of tools to help with tracking marketing campaigns, and so, it’s easy to find out what is working and what is not. You can easily change the graphics or wording of your ads, blogs, websites etc.

Another benefit is the cost. Online marketing in Perth is way cheaper than offline advertising. You can create sites and blogs for very little or even for free. There’s also the benefit of free article marketing.

The third benefit is the turnaround time. For a print advertisement, you need to contact a newspaper or magazine ad office, discuss the pricing, design the ad and pay to have it published. However, if you use the internet, you could have your ad up on the desired location within a couple of days or hours. You could also get leads faster compared to publishing ads on the newspapers or billboards.

The Pros of Offline Marketing

Marketing offline might be expensive, but it isn’t without a share of its benefits as well.

First and foremost, your prospects do not need internet access in order to view your ad. They can be reached via TV, newspapers, magazine ads, billboards, etc. These mediums tend to be expensive, but they are traditionally known to have excellent results.

There’s also direct mail. You can send samples of your products through direct mail. Touching and experiencing the product hands down beats virtual experience.

Finally, there is the impact made through business cards. These are excellent as most people have business cards in some kind of Rolodex or wallets. They still are a source of contacts especially when a need for emergency services arises.

Finding a balance between offline and online marketing is the best strategy. However, it is not possible for some companies, especially startups to find this balance due to the costs involved. As such, the best thing to do is first to find success through online marketing. Once you have gained adequate money, you can then venture into billboards, newspapers and TV ads.


Tips for Booking Accommodation for Your Business Trips

If you have a business trip coming up, you’re going to want to find the appropriate accommodation for your excursion. You won’t want to book just any hotel for your trip; you’ll want to stay in a place that meets or exceeds your needs.

The accommodation that you stay in can have a significant impact on your trip. These tips will help you to find the right hotel for your next business trip.

Book Ahead Of Time

It’s a smart idea to book the accommodation for your business trip in advance. If you’re traveling for work, you need to make sure you are able to acquire a room in the right location. If you book your accommodation at the last minute, you could wind up in a hotel that doesn’t provide that you need.

Booking your hotel early on can also be a great way to save. When there are plenty of rooms available, hotels tend to charge lower prices. Booking early will allow you to book a great room at a very reasonable price.

Research Your Options

Try to learn as much as you can about local hotels before you book your room. Look at maps so that you can see where the hotel is located. Find out what kinds of stores and restaurants are in the area. Look at images of the hotel, and read reviews from other travelers.

If you want to have a successful trip, you need to make sure you’re staying in the right kind of hotel. You should explore a number of options so that you can find accommodation that provide the things you want and need.

Decide What Your Priorities Are

Unless you have a very large budget, you’re probably not going to be able to stay in a hotel that offers all of the things that you want. It’s likely that you will have to make some compromises when you book your hotel.

Take the time to decide what is important to you. Are there amenities that are essential for your trip? Are there specific locations that you need to be close to? You may not be able to get everything that you want, but you should have access to all of the things that are important to you.

Document Everything

If you are going to be claiming this trip on your taxes, or are going to be reimbursed by your employer for your expenses, you’ll need to provide receipts. Save everything that you are sent, from your initial booking confirmation to the receipts provided to you by your hotel.

Ideally, you should have both physical and digital documentation of your expenses. If you need to provide a receipt later on, you should easily be able to provide that. Save everything that you can. Don’t assume that something is unimportant; you never know what you might need.

Selecting accommodations for a business trip isn’t always easy. After all, there are so many different things that you will have to consider. Utilize these tips as you book your accommodations. Make sure that you’re satisfied with the hotel that you choose.

What To Look For When Choosing an IT Consultant

When you decide it’s time to get an IT consultant for your business, it is not always easy to know what to look for to ensure you choose the best agency for the job. If you are not familiar with the technical aspect of your business, it can make even the endeavor harder. To lessen the burden, here are a few things that will help with the selection process.

An IT consultant with extensive knowledge and experience will save you time and money in the long run. So, ask about their expertise and keep your ears open for industry standard hardware and software terms like Cisco, NetGear, Microsoft, Dell, IBM, Compaq, etc.

Choose an IT consultant who provides scalable services. Regardless of the current size of your business, chances are your information technology needs will grow in the future and the technical systems will become more complex. With that in mind, you should look for an IT consulting firm that can be able to not only handle your current IT needs, but your future needs as the company expands. This will not only ascertain smooth continuity, but you will save yourself the time and money consuming task of searching and hiring new consultants as your needs change.

The IT consulting company you intend to hire should provide expertise in systems integration. The more programs your company uses, the higher the chances of experiencing downtime due to system malfunctions. Every hardware addition, software upgrade or new application installed in your system should be done smoothly with other system parts. If professional IT experts can do these tasks, it can be the difference between the high cost of unpredictable down times or productive workers.

You should also consider hiring IT consultants that can train your current in-house staff. Whether you are installing new systems of upgrading the current ones, your employees will ultimately need to be able to use the system efficiently. Steep learning curves tend to be quite expensive when workers have to learn new systems on their own while keeping up with their regular responsibilities. An IT consultant that includes training in their package will save your company time and money and also help your workers transition smoothly. That equates to minimal interruptions and employee job satisfaction.

Also, consider hiring a firm that offers round the clock services. Your business may not be operating 24 hours 7 days a week, but choosing an IT consulting firm that provides round the clock customer support will give you that option if your business happens to need it. Just think of it as insurance. You hope that you never need to use it, but it’s always assuring to know that you have it, should you need it.

This article doesn’t cover every situation, but it is a sound basis for a long term information technology situation. Tech is changing at a faster rate than ever and so, it makes sense to choose an IT consulting firm that is knowledgeable and flexible enough for your business.


How To Choose The Right Wharf Cartage Company When Importing Goods

When importing products, you need to have a good wharf cartage company. Without a wharf cartage company, you will have problems transporting your goods from the wharf to your business premises. There are a number of points that you should consider when looking for the right wharf cartage company.

Compliance To Safety And Transport Regulations

All countries have safety regulations and transport regulations when it comes to the importing of products. The wharf cartage company that you use will need to be aware of these regulations and comply with them. Compliance with the regulations will reduce the risks that your products face when being transported.

Compliance with the regulations will also ensure that the company knows about the import taxes and paperwork which needs to be completed. If you are importing goods for the first time, your wharf cartage company should be able to help you complete all the necessary paperwork. Of course, you should not rely solely on the company to know the regulations as you will be liable for this.

Scheduling Flexibility

Once you have verified that the company you want to work with complies with regulations, you need to consider their scheduling flexibility. You need to use a company that offers flexibility so you can get your imported products when you want them. Having a company that has set times for delivery or pickup could add to your stress levels.

Proactive Communication

Communication is essential when you import products and you need to use a wharf cartage company that is proactive. You should be able to easily contact the customer services department of the company and get up to date information about your container. To determine the communication of the company, you need to take note of how long they take to respond to your communication and how easily you can get in touch with them.

The Costing

When you look at working with any company, you need to consider the total costs of using them. You need to consider how demurrage costs are controlled as well the container weight verification which is a legal requirement for importing. There are other costs that you need to take into account such as the costs of transport from the wharf and how this will be done.

Some companies will offer overnight container deliveries, but this will generally cost you more. 24-hour fleets are something that many businesses look for in a wharf cartage company, but it might not be something that will benefit your business. There are also administration costs that you have to take into account and ensure that you know what the costs of using the company will cover.

Choosing the right wharf cartage company is important when you import products. You need to look for a company that offers you proactive communication, effective costing, flexible scheduling and compliance to the transport regulations of your country. All of these factors should suit your business and your needs.


Consider Renting Rather Than Buying Your Transport Equipment

If you have a business which needs transport equipment, you will be faced with two options. The first is to buy the transport equipment and the second is to rent it. Many business owners assume that purchasing their equipment is the best option, but this is not always the case. There are many reasons why renting your transport equipment is better than buying and you need to know what these are to make an informed decision.

The Costs

The primary reason why you should rent your equipment is the costs. Transport equipment can be very expensive depending on the specs and the type of equipment you need. The high costs are something that many new, small and medium-sized businesses will not be able to carry. If you do not have the capital to pay for the equipment, renting would be the best option.

When you rent your transport equipment, you will be paying either a monthly fee or a fee for the days that you need the equipment. This will be easier for most businesses to handle and you will not have to worry about your assets standing when you are not using them.

Higher Standards Of Equipment

The equipment that you are able to buy will generally not be the top of the range unless you have a lot of starting capital. This means that your purchased transport equipment may not be the best for your business. When you rent the equipment, you can get the top of the range without too much effort. Of course, when you rent the top of the range equipment, you will need to pay a higher rental fee, but this will not be close to the price of the equipment if you purchased it outright.

Taxable Income Deduction

In many countries, when you rent or lease your business equipment you will be able to deduct the costs from your taxable income. This will lower the amount of tax that you need to pay. This is something that you will generally not be able to do with purchased equipment as this is seen as an asset of your business.

No Breakdown Risks

Transport equipment comes with the risks of breakdown and this will cost you more to cover. This is not something that you have to worry about when you rent the equipment. This is due to the fact that the rental company will carry these risks. If the equipment breaks down, you will need to contact the rental company and they will have to sort out the repairs.

Of course, when it comes to these risks, you need to read the terms of the rental agreement. There are times when you might be liable for some costs depending on why the equipment has failed.

There are many reasons why you should look at renting your transport equipment instead of buying it outright. The lower costs are the greatest reason with the higher standard of equipment being a close second.


4 digital marketing tactics you should use for local reach

Reaching local market is a great way to boost revenue. Here are four ways you can improve your local marketing strategy and find your target customers.

Find local partnerships

You should work with nonprofit organizations that can reach more potential customers. Local partnerships provide excellent reach that is not possible with any ad campaign. You can sponsor weekend concerts or do partnerships with farmers’ market or film festivals. These local partnerships provide social media mentions, email newsletter mentions, and website mentions. So, you should find partnerships that provide digital benefits as well.

Involve local bloggers

Blogger engagement includes sponsored posts, product reviews, and conversations. You should find bloggers in your target market and settle on some mutually beneficial marketing campaigns. You can give the bloggers tickets to local events. So, the bloggers will write about your brand.

Develop local PR connections


You should get the attention of the local press. You can develop brand story related to the specific region. Things like reasons why you ae here, what needs your brand can meet in this community, etc. should be considered.

Donate to local nonprofit organizations

You should donate a percentage of your local purchases to local nonprofit organizations. There are apps available that help to collect donations for a certain amount of fee.

These local digital marketing strategies are very helpful in reaching potential customers. You should use these strategies to increase your reach and bring more revenue for your company.  


3 ways you can give personalized experience to your customers

It is very hard to satisfy a customer. One thing all customers have in common is that they prefer personalization. Personalization makes shopping very convenient for the customers. Here are the best ways you can give a personalized experience to your customers.

Go beyond mass production

In the case of some products and services, mass production is not a good thing. People want personalization. People perceive these items to have more value, for example, jewelry. Companies selling jewelry often allow the customer’s design custom pieces. This makes these companies stand out from the rest.

Provide rewards program

Customer loyalty or rewards program is very effective. Amazon, for example,e started the Prime membership services a few years back. It is a loyalty program where customers get free shipping or free streaming of music, etc. Frequent flyer program in airlines is also a loyalty program.

Personalize email correspondence

You should personalize your emails. There are many advanced email marketing service available that has many built-in features to send personalized emails. You should be careful in including the details. You should not use any personal financial information. The customers should not feel like they have been exposed.

You should put your customers first. You should try to give value to customers through your products or services. Even if it costs you up front, it will provide great customer satisfaction and a greater percentage of repeat sales. So, you must try to give personalized experience to your customers all the time.


Top 5 e-commerce website design trends you should follow

The world of e-commerce changes very frequently. Consumers always look for user-friendly website designs. They want sites that will let them search for the product they want and check out fast. Here are some e-commerce trends that you should follow.

Material Design

It is a content-focused style that was released by Google in 2014. This design has been later adopted by many e-Commerce companies. The design has a minimalistic appearance. It uses shadow effects and concepts of depth and motion. This design will keep your user engaged for long hours with your site.

Responsive Design

People now shop on multiple screens, like TVs, mobile, tablets, etc. So, it is essential for websites to be responsive. Companies should design the site for large screens and optimize it for the small screens like mobile and tablets.

Great animations

Animation can connect you with the users easily. It will give the users a more enjoyable shopping experience. Customers will feel great if you can use the right animation at the right time and place. You can include things like button spins, icon rotation, loading bars, etc. These will create a long lasting image in the customers’ mind.

Large Backgrounds

Now the trend is to have large backgrounds. If you have large product photos, it will be more appealing to the customers. It also gives a very professional look to the site.  It comes to the customers to place an order when they enter the site.


Storytelling will give you an extra edge over the others. Customers enjoy listening to stories. It is a great way to stand out from the crowd. You should have great interface design to attract the users.

These are the latest trends of e-commerce sites. You should develop your site according to these trends to keep up with the competition. These trends will help you get more customers to your e-commerce site.