Everyone wants to win in this world. Everyone wants to pick the right business opportunities, the right partners and for those who market products and services, the right strategy.
A part of choosing the right business marketing strategy is finding out where you’re going to do the marketing(either online or offline). You have to figure out whether your audience is mostly online or offline. The ideal venue usually depends on the business or product, but the answer for most cases is usually both. As such, you need to balance the benefits of both online and offline marketing in order to create an ideal strategy.
The internet currently reaches over 40% of the world’s population, and the numbers will continue to rise, given the innovation, advancement and growth in the information industry. Research shows that people will research a product or a company they have seen online, but over 70% of those will purchase the product offline.
Now that we have seen how many people have access to the internet in relation to the global population, let us now look at the benefits of both online and offline marketing and which one you should focus on.
The Pros of Online Marketing
One of the primary benefits of marketing online is that you can easily make changes to your advertising. There’s an array of tools to help with tracking marketing campaigns, and so, it’s easy to find out what is working and what is not. You can easily change the graphics or wording of your ads, blogs, websites etc.
Another benefit is the cost. Online marketing in Perth is way cheaper than offline advertising. You can create sites and blogs for very little or even for free. There’s also the benefit of free article marketing.
The third benefit is the turnaround time. For a print advertisement, you need to contact a newspaper or magazine ad office, discuss the pricing, design the ad and pay to have it published. However, if you use the internet, you could have your ad up on the desired location within a couple of days or hours. You could also get leads faster compared to publishing ads on the newspapers or billboards.
The Pros of Offline Marketing
Marketing offline might be expensive, but it isn’t without a share of its benefits as well.
First and foremost, your prospects do not need internet access in order to view your ad. They can be reached via TV, newspapers, magazine ads, billboards, etc. These mediums tend to be expensive, but they are traditionally known to have excellent results.
There’s also direct mail. You can send samples of your products through direct mail. Touching and experiencing the product hands down beats virtual experience.
Finally, there is the impact made through business cards. These are excellent as most people have business cards in some kind of Rolodex or wallets. They still are a source of contacts especially when a need for emergency services arises.
Finding a balance between offline and online marketing is the best strategy. However, it is not possible for some companies, especially startups to find this balance due to the costs involved. As such, the best thing to do is first to find success through online marketing. Once you have gained adequate money, you can then venture into billboards, newspapers and TV ads.