What To Look For In A Good Commercial Landscaper

Hiring a commercial landscaper isn’t a difficult task, provided that you know what to look for in a good contractor. There are many types of landscapers, so you need to find one who has a wealth of experience with your specific type of project. Once you narrow down your list of potential contractors, you should start assessing their skills and capabilities, in order to find the one that best suits your needs.

A good commercial landscaper should have enough experience and a solid work portfolio to show you. Besides, they should have all needed licenses and certifications required to do this job. All these things are very easy to check. Most landscaping companies have presentation websites where they showcase their best work, their current projects and perhaps some client testimonials. This information should help you gain a better understanding of the ability of a certain commercial landscaper to help you with your project.

The landscaper should know the basic principles of designing a landscape in such a way that it looks great all year round. This means they have to know how to mix and match plants, rocks, ponds and other design elements for creating a landscape able to attract looks regardless the season of the year. In addition, the best experts in commercial landscape design know that low maintenance is one of the keys to enjoying their work for a very long time. Building managers and business owners are usually too busy to bother with the regular maintenance of this space. While they would surely pay someone to cater to the plants, they would be happier if they didn’t need to increase their expenses that much by hiring a permanent gardener.

The best landscaping professional should also be able to understand the specific of your business and the profile of your customers. He or she should know how to make your building fit into the overall look and feel of the surroundings, thus making your business memorable. A high-end landscape design is always going to impress potential clients coming to your business headquarters for the first time. You have only one chance to make a positive first impression, so you need to make sure your landscaper understands how to add value to your business by choosing the right features.

Last but not least, great landscapers would have happy clients who would be willing to endorse the quality of their services. By asking all contractors on your shortlist to provide you a few references of their clients, you can find out immediately whether these professionals know how to listen and how to implement what they hear in their work. Good communication between you and the landscaping company is mandatory for the success of your project, whether you’re creating your landscape from scratch or you’re only improving something that’s already there.

By taking all the above into consideration when you search for the best service provider, you are surely going to make the best choice right off the bat. This will save you a lot of trouble along the way.


Online Vs Offline Marketing- Which One Should You Focus On?

Everyone wants to win in this world. Everyone wants to pick the right business opportunities, the right partners and for those who market products and services, the right strategy.

A part of choosing the right business marketing strategy is finding out where you’re going to do the marketing(either online or offline). You have to figure out whether your audience is mostly online or offline. The ideal venue usually depends on the business or product, but the answer for most cases is usually both. As such, you need to balance the benefits of both online and offline marketing in order to create an ideal strategy.

The internet currently reaches over 40% of the world’s population, and the numbers will continue to rise, given the innovation, advancement and growth in the information industry. Research shows that people will research a product or a company they have seen online, but over 70% of those will purchase the product offline.

Now that we have seen how many people have access to the internet in relation to the global population, let us now look at the benefits of both online and offline marketing and which one you should focus on.

The Pros of Online Marketing

One of the primary benefits of marketing online is that you can easily make changes to your advertising. There’s an array of tools to help with tracking marketing campaigns, and so, it’s easy to find out what is working and what is not. You can easily change the graphics or wording of your ads, blogs, websites etc.

Another benefit is the cost. Online marketing in Perth is way cheaper than offline advertising. You can create sites and blogs for very little or even for free. There’s also the benefit of free article marketing.

The third benefit is the turnaround time. For a print advertisement, you need to contact a newspaper or magazine ad office, discuss the pricing, design the ad and pay to have it published. However, if you use the internet, you could have your ad up on the desired location within a couple of days or hours. You could also get leads faster compared to publishing ads on the newspapers or billboards.

The Pros of Offline Marketing

Marketing offline might be expensive, but it isn’t without a share of its benefits as well.

First and foremost, your prospects do not need internet access in order to view your ad. They can be reached via TV, newspapers, magazine ads, billboards, etc. These mediums tend to be expensive, but they are traditionally known to have excellent results.

There’s also direct mail. You can send samples of your products through direct mail. Touching and experiencing the product hands down beats virtual experience.

Finally, there is the impact made through business cards. These are excellent as most people have business cards in some kind of Rolodex or wallets. They still are a source of contacts especially when a need for emergency services arises.

Finding a balance between offline and online marketing is the best strategy. However, it is not possible for some companies, especially startups to find this balance due to the costs involved. As such, the best thing to do is first to find success through online marketing. Once you have gained adequate money, you can then venture into billboards, newspapers and TV ads.


Tips for Booking Accommodation for Your Business Trips

If you have a business trip coming up, you’re going to want to find the appropriate accommodation for your excursion. You won’t want to book just any hotel for your trip; you’ll want to stay in a place that meets or exceeds your needs.

The accommodation that you stay in can have a significant impact on your trip. These tips will help you to find the right hotel for your next business trip.

Book Ahead Of Time

It’s a smart idea to book the accommodation for your business trip in advance. If you’re traveling for work, you need to make sure you are able to acquire a room in the right location. If you book your accommodation at the last minute, you could wind up in a hotel that doesn’t provide that you need.

Booking your hotel early on can also be a great way to save. When there are plenty of rooms available, hotels tend to charge lower prices. Booking early will allow you to book a great room at a very reasonable price.

Research Your Options

Try to learn as much as you can about local hotels before you book your room. Look at maps so that you can see where the hotel is located. Find out what kinds of stores and restaurants are in the area. Look at images of the hotel, and read reviews from other travelers.

If you want to have a successful trip, you need to make sure you’re staying in the right kind of hotel. You should explore a number of options so that you can find accommodation that provide the things you want and need.

Decide What Your Priorities Are

Unless you have a very large budget, you’re probably not going to be able to stay in a hotel that offers all of the things that you want. It’s likely that you will have to make some compromises when you book your hotel.

Take the time to decide what is important to you. Are there amenities that are essential for your trip? Are there specific locations that you need to be close to? You may not be able to get everything that you want, but you should have access to all of the things that are important to you.

Document Everything

If you are going to be claiming this trip on your taxes, or are going to be reimbursed by your employer for your expenses, you’ll need to provide receipts. Save everything that you are sent, from your initial booking confirmation to the receipts provided to you by your hotel.

Ideally, you should have both physical and digital documentation of your expenses. If you need to provide a receipt later on, you should easily be able to provide that. Save everything that you can. Don’t assume that something is unimportant; you never know what you might need.

Selecting accommodations for a business trip isn’t always easy. After all, there are so many different things that you will have to consider. Utilize these tips as you book your accommodations. Make sure that you’re satisfied with the hotel that you choose.


4 digital marketing tactics you should use for local reach

Reaching local market is a great way to boost revenue. Here are four ways you can improve your local marketing strategy and find your target customers.

Find local partnerships

You should work with nonprofit organizations that can reach more potential customers. Local partnerships provide excellent reach that is not possible with any ad campaign. You can sponsor weekend concerts or do partnerships with farmers’ market or film festivals. These local partnerships provide social media mentions, email newsletter mentions, and website mentions. So, you should find partnerships that provide digital benefits as well.

Involve local bloggers

Blogger engagement includes sponsored posts, product reviews, and conversations. You should find bloggers in your target market and settle on some mutually beneficial marketing campaigns. You can give the bloggers tickets to local events. So, the bloggers will write about your brand.

Develop local PR connections


You should get the attention of the local press. You can develop brand story related to the specific region. Things like reasons why you ae here, what needs your brand can meet in this community, etc. should be considered.

Donate to local nonprofit organizations

You should donate a percentage of your local purchases to local nonprofit organizations. There are apps available that help to collect donations for a certain amount of fee.

These local digital marketing strategies are very helpful in reaching potential customers. You should use these strategies to increase your reach and bring more revenue for your company.  


3 ways you can give personalized experience to your customers

It is very hard to satisfy a customer. One thing all customers have in common is that they prefer personalization. Personalization makes shopping very convenient for the customers. Here are the best ways you can give a personalized experience to your customers.

Go beyond mass production

In the case of some products and services, mass production is not a good thing. People want personalization. People perceive these items to have more value, for example, jewelry. Companies selling jewelry often allow the customer’s design custom pieces. This makes these companies stand out from the rest.

Provide rewards program

Customer loyalty or rewards program is very effective. Amazon, for example,e started the Prime membership services a few years back. It is a loyalty program where customers get free shipping or free streaming of music, etc. Frequent flyer program in airlines is also a loyalty program.

Personalize email correspondence

You should personalize your emails. There are many advanced email marketing service available that has many built-in features to send personalized emails. You should be careful in including the details. You should not use any personal financial information. The customers should not feel like they have been exposed.

You should put your customers first. You should try to give value to customers through your products or services. Even if it costs you up front, it will provide great customer satisfaction and a greater percentage of repeat sales. So, you must try to give personalized experience to your customers all the time.


Top 5 e-commerce website design trends you should follow

The world of e-commerce changes very frequently. Consumers always look for user-friendly website designs. They want sites that will let them search for the product they want and check out fast. Here are some e-commerce trends that you should follow.

Material Design

It is a content-focused style that was released by Google in 2014. This design has been later adopted by many e-Commerce companies. The design has a minimalistic appearance. It uses shadow effects and concepts of depth and motion. This design will keep your user engaged for long hours with your site.

Responsive Design

People now shop on multiple screens, like TVs, mobile, tablets, etc. So, it is essential for websites to be responsive. Companies should design the site for large screens and optimize it for the small screens like mobile and tablets.

Great animations

Animation can connect you with the users easily. It will give the users a more enjoyable shopping experience. Customers will feel great if you can use the right animation at the right time and place. You can include things like button spins, icon rotation, loading bars, etc. These will create a long lasting image in the customers’ mind.

Large Backgrounds

Now the trend is to have large backgrounds. If you have large product photos, it will be more appealing to the customers. It also gives a very professional look to the site.  It comes to the customers to place an order when they enter the site.


Storytelling will give you an extra edge over the others. Customers enjoy listening to stories. It is a great way to stand out from the crowd. You should have great interface design to attract the users.

These are the latest trends of e-commerce sites. You should develop your site according to these trends to keep up with the competition. These trends will help you get more customers to your e-commerce site.